The baffling array of
unintelligible buzzwords that escape the lips of PR character Stewart Pearson in
The Thick of It draw one of two
reactions: pure anger or blank apathy - not dissimilar to the general reactions
elicited upon hearing the banal chestnuts: green, sustainable and climate change.
Eyes glaze over; suddenly climate
change represents a whole raft of green ideas too frightening to contemplate. A
slideshow of images swirl ferociously around your consciousness featuring eco
friendly men with dreads snuggled sweatily against naked hippies in unsanitary
tree-houses.
Renewable makes you think of
those kooky little tyre-fronted notebooks fashioned from a sad Peugeot’s past
life, or putting tea bags on the washing line “for another day.”
Then the worst one: climate
change, all that guilt-tripping and finger pointing. I wont fork out on an
electric car when there are middle class mummies dropping off their little ‘uns
in gas guzzling 4x4s with heated leather seats.
The world we live in is
threatening enough with the perils of poverty, nuclear power and terrorist
attacks, without worrying about the weather as well. We are British, how would
we make benign small talk if the weather became one in a long line of issues
that gave us the willies?
The World Bank predicts that if
emissions of Greenhouse Gases continue as they are the world’s temperature will
raise by 4°C. 4°C increase is all
very well when you’re sunning yourself in Tenerife, and it would be appreciated
while scraping stubborn frost from your windscreen. But 4°C irreversibly for the whole world is all devastating
heat waves, food production risks and rising sea-levels rather than a dreamy 4°C when you can’t
get out of bed. The results will be catastrophic on a scale we have never seen
before.
The problem though, is that
climate change is a buzzword for the layman. It doesn’t incite the widespread
panic that “war” or “terrorism” does, we don’t have the emotional reaction
elicited from “famine” or “poverty.” Obama may have addressed Climate change in
his second inaugural address with typically emotive language, arguing that
ignoring climate change “would betray our children,” but all too often the
human has to see it to believe it.
While writing in his Telegraph column, Boris
Johnson observed anecdotally that January snow made it awfully difficult to
imagine that the world is gradually heating up. Many will focus on the narrowed
eyes and concerned impression of an impassioned Al Gore on the television while
thinking about how he’s aged since that near miss with Bush amongst the confusing
myriad of “greenhouse gases” and “scientific evidence” jargon.
Perhaps new terminology is needed; something along the lines of: The-World-is-Heating-Up-Too-Quickly-Due-To-Us-Humans-Unless-We-All-Do-Something-This-Planet-Will-Go-On-But-Everyone-On-It-Will-Die. It needs a bit of work.
Perhaps new terminology is needed; something along the lines of: The-World-is-Heating-Up-Too-Quickly-Due-To-Us-Humans-Unless-We-All-Do-Something-This-Planet-Will-Go-On-But-Everyone-On-It-Will-Die. It needs a bit of work.